Entry deadline extended Until 26th January 2018


Optician Awards 2018

Welcome to the 2018 Optician Awards

Thank you for exploring the Optician Awards website, I hope this is the beginning of a journey that will both gain you the recognition you deserve and help you understand more about your chosen area of expertise.

Winning an Optician Award is one of the highest accolades optical professionals, practices and companies can achieve and we want you to get the very best out of the process.

You may have logged onto this website clear in the knowledge of the Optician Award you want to enter but please take time to look at all of the Awards available. Read the criteria thoroughly and remember, that is what our panels of experts judges will be using as their guide when making their choices. They want to see your passion for optics as well as hard facts and will deliberate long and hard to devise the shortlists and announce the victor.

The entry deadline is Friday 26th January.

This year our practice awards encompass, technology, family values, contact lenses, enhanced services, fashion and audiology. Special awards also recognise the achievements of multiples and independents.

Optics is a people business so Optician has devised a set of awards dedicated to the optometrists, dispensing opticians, contact lens opticians and assistants that make practices tick. We also have a comprehensive set of product awards.

Many people, practices and companies count an Optician Award among their most treasured possessions and this year you could join their ranks. Our winners are just like you; dedicated, hardworking and caring players on the optical scene.

Choose which categories you would like to enter and Good Luck,

Chris Bennett,

Kindly sponsored by:

How to enter

Entries must be submitted online

Entries must be submitted online. Please check the criteria for the category you are entering carefully before starting your entry by clicking here. Once you are familiar with the criteria, please click here to begin the registration process and follow the on-screen instructions.

  • It is FREE to enter the Optician Awards.
  • A practice can only enter a maximum of THREE of the practice awards. This does not include the individual awards.
  • The entry deadline is midnight Friday 26th January.
  • The main component of an entry is a 1,000-word entry document (see next tab for full details).
  • Please note that your entry document should not exceed 1,000 words (excluding any appendices) and no more than 5 supporting documents. Each supporting document can have a maximum of 10 pages per file.
  • Entries which exceed the limit will be penalised and may be disqualified
  • The judges’ decision is final and their deliberations are confidential. All judges are requested to sign a form to keep all information they receive confidential.
  • Please ensure all details entered are correct. Information supplied on your entry will be used to announce the shortlist should your entry be successful.

Good luck!

The core component of your entry is the 1000 word ‘Entry document’, which should be based on the category criteria for the category you are entering. Please click here to read about the categories.

Your entry document should include:

  • Clearly defined vision and goals
  • Tangible evidence of the impact of the product/practice/supplier/service – where relevant please use customer feedback, anecdotes and feedback
  • How you intend to build on your efforts in the future
  • Why you deserve to win an Optician Award

Your entry document should follow the formatting requirements below:

  • Microsoft Word document (1,000-word limit excluding any appendices)
  • 11-point font size
  • Filename MUST start with ENTRY DOCUMENT

Your entry also requires an entry photo which represents your entry (e.g. product/practice/team). Please upload this with your entry.

In addition to the entry document, you may include supporting material. Supporting material does not contribute to the 1,000 word limit of the entry document. Supporting material may include, but is not limited to:

  • Photographs
  • Testimonials
  • Graphs/data
  • PDF’s of any printed material (adverts, brochures, news articles etc)
  • If video links are used you must host the video otherwise they won’t be viewed for judging

Please note that you should submit no more than 5 supporting documents. Each supporting document can have a maximum of 10 pages per file. Please upload your supporting material with your entry document. There is a maximum entry size of 50MB.

Frame of the Year AND Contact Lens Product of the Year AND Lens Product of the Year

If you are submitting an entry for either of the above categories please send us ONE example of your product to support your entry.

Please send it to: Sam Dewey, Optician Awards, St Jude’s Church, Dulwich Road, London, SE24 0PB

Please note that we are unable to return samples to you but you will be able to arrange to pick your samples up after the judging has taken place. All samples will be held until Friday 30th March 2018.

  • Take the time to thoroughly read the list of categories available for entry.
  • Once you have narrowed down the category or categories you would like to enter, read the criteria the judging panel will be using to judge your entry. Make sure you fulfil the entry requirements.
  • Make sure you choose the category that suits your strengths.
  • Do not use the same entry wording, with a slightly changed introduction, for different categories, as the judges will notice and mark down your entry.
  • If you are entering one of the ‘people’ awards make sure to use the entrant’s name and not the practice’s name.
  • Individual categories do not count as a practice entry.
  • Don’t be tempted to describe what an optical practice does. Use your entry to describe the different and excellent things about your practice and stick to the areas requested in the entry criteria.
  • Make sure you submit materials as requested, e.g. entrants to the product awards are reminded to include a sample for their entries.
  • The entry document is the most important part of your entry. Supporting material is optional and if supplied should be used to back up and support what is in your entry document.
  • The judges will have access to the entry statements online before all of the judges gather in person for the main judging day. At the main judging day the panels will have the chance to discuss their choices and look at any supporting materials supplied.

The ceremony

Details about the event

The Optician Awards has been established for over 20 years and is the highlight of the year for Optical practices, attracting the UK’s most talented Opticians, teams and companies. By attending the awards in Birmingham you will have the opportunity to network with over 500 fellow Opticians.

The gala dinner and awards ceremony for the annual Optician Awards will take place on Saturday 14th April, at the Hilton Birmingham Metropole.

Your ticket price includes a drinks reception, an excellent three course meal including half a bottle of wine per person and live entertainment from a top-class host, as well as attendance at the most prestigious awards in the optical industry.

Book now: Bookings will be open in February 2018 once the shortlist has been announced
Date: Saturday 14th April 2018
Dress code: Black tie / cocktail and evening dresses
Venue: Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Birmingham, B40 1PP
Please click here for details

Time Event
19:00 Champagne reception
19:45 Welcome and dinner
21:30 Awards ceremony
22:30 After party
01:00 After party finishes

Please ensure that you have read our terms and conditions before booking – which notes details about our cancellation policy.


The people that make the optician awards possible

AEL Markhams - Sponsoring The Optometrist Of The Year

A+E+L are the UK’s largest provider of specialist tax, Opticians VAT and accountancy solutions to Independent Practices. Our approach is pragmatic. Our advice to you is both commercial and jargon free.

For the past 25 years we have provided bespoke solutions to over 900 Opticians Practices throughout the UK.

We also provide incoming and outgoing Practice owners with financing solutions and succession strategies.

A+E+L can help your Practice to increase both profitability and value via:

  • Practice valuations - to buy, to sell, or to simply measure your growth
  • Motivating key staff – bonus or share option schemes to retain and motivate
  • VAT methods & repayments – negotiating VAT improvements and repayments with HMRC
  • Compliance – accounts, tax returns, payroll, tax investigations, bookkeeping


Alcon - Sponsoring Contact Lens Practitioner of The Year

Alcon® has a heritage of innovation which has improved the lives of millions of contact lens wearers and providing valuable support to Eye Care Practitioners, helping them develop their clinical skills, understanding of contact lens wearers’ needs and their eye care business.

Innovative products such as DAILIES TOTAL1® water gradient contact lenses, DAILIES® AquaComfort Plus™ family of contact lenses with moisture release technology, AIR OPTIX® with SmartShield™ Technology and OPTIFREE® PureMoist® Multi-Purpose Disinfecting Solution with HydraGlyde® Moisture Matrix enhances wearers’ experience with improved comfort and reduced deposition from application to removal.

Under the umbrella of the Alcon® Academy for EyeCare Excellence, Alcon® supports eye care practitioners, students, support staff and business owners with education and training developed in association with independent experts.


Coopervision - Sponsoring Children’s Contact Lens Practice of the Year

Hoya - Sponsoring Independent Practice of The Year

A leader in lenses for 75 years

Where Hoya leads, others follow. For 75 years, Hoya’s revolutionary optical and healthcare solutions have been pushing technological boundaries for customers around the world. Lens design has advanced considerably over the years, but one thing has remained unchanged: the dedication to quality and innovation for which Hoya has become known.

A global player

Hoya Corporation was founded in 1941 in Japan by Shoichi and Shigeru Yamanaka, two visionary brothers. Originally a small manufacturer of optical lenses, the company saw opportunities in the emerging fields of healthcare and information technology. Today, Hoya technology can also be found in medical camera lenses, Blu-ray players, smartphones, computers and televisions.

Total eye care

Hoya works tirelessly to understand the individual needs of its customers. From the latest lens designs and thinnest, most durable materials to award-winning anti-reflective coatings and advanced vision examination technologies, Hoya invests heavily in research and development. The result is a world-renowned range of products providing total eye care.

Did you know?

Hoya employs over 34,000 employees in more than 150 subsidiaries and affiliates across the globe.


Johnson & Johnson - Sponsoring Contact Lens Patient Engagement Award

Over twenty seven years ago Johnson & Johnson Vision Care Companies changed contact lenses forever when the world’s first disposable contact lenses, ACUVUE® Brand Contact Lenses, were launched. Since then the ACUVUE® revolution has continued, right up to today with a revolutionary design for correcting presbyopia, 1-DAY ACUVUE® MOIST MULTIFOCAL and the launch of ACUVUE OASYS® 1-Day with HydraLuxe™ Technology. The #1 selling contact lens in the world1 unbeaten on comfort, now available in a daily lens.

At Johnson & Johnson Vision Care Companies, we are committed to supporting your success by delivering innovative technologies that address your patients’ needs. ACUVUE® Brand Contact Lenses offer more than just vision correction. The unique EYE-INSPIRED™ Design addresses different needs and offers patients an exceptional experience that truly impacts the way they see, the way they are seen and the way they live their lives.

We are also committed to delivering best in class professional education aimed at Eye Care Practitioners, support staff and students. This is to help further develop the clinical, technical and communication skills that make a real difference to the service you deliver to your patients. We have a large professional team to support you with your learning and we are all passionate about education.

Starting with a wide range of hands-on interactive courses at our Johnson and Johnson Vision Care Institute, we aim to enhance clinical skills and inspire learning for over 1600 practitioners each year. In 2015 we launched our exciting new industry leading initiative STEP® ( Success Through Education Program) which supports optometry students as they transition through to becoming newly qualified practitioners.


Leightons - Sponsoring Future Leader


How to gain sponsorship with us

The Optician Awards are recognised as the benchmark of excellence in the optical community and are a unique opportunity for the whole industry to gather on a single evening to celebrate the best in achievement, ability and performance. The Awards Ceremony takes place on the Saturday 14th April 2018 at the Hilton Birmingham Metropole and it sees the industry’s leading movers and shakers gather to honour their peers in the optical community. In 2017 we had a record-breaking number of nominations and over 500 industry professionals attended the prestigious ceremony in Birmingham.

Benefits include:

  • Alignment with the Optician magazine brand
  • Networking opportunity with 500+ senior Opticians and optical professionals
  • Table at the gala dinner and awards ceremony on the 14th April, at the Hilton Birmingham Metropole
  • Presentation of an award on the night
  • Visual marketing at the event
  • Logo on all electronic and print marketing before and after the event

Please get in touch with our sponsorship team to discuss how we can help your organisation maximise its exposure by becoming identified with the most prestigious awards in the industry.

To discuss your options contact:

Winners 2017

Scroll through to see the winners for 2017


Frequently Asked questions

Please see answers to some frequently asked questions below. If your question is not answered here, please get in touch with the awards team on 020 7501 6782, who will be happy to help.

What is the deadline to submit an entry to the Optician Awards 2018?

A: You must submit your entry/entries by midnight Friday 26th January 2018.

How much does it cost to enter?

A: It is FREE to enter the Optician Awards.

How many entries may I submit?

A: A practice can only enter a maximum of THREE of the practice awards. This does not include the individual awards.

What is the difference between the entry document and supporting material?

A: The main component of your entry is the entry document. The entry document should be no more than 1,000 words. All key information listed in the criteria for the category needs to be in the entry document.

Supporting material is optional and does not contribute to the 1,000 word limit of the entry document. Supporting material may include, but is not limited to photographs, testimonials, graphs, pdfs of any printed material (adverts, brochures, news articles etc).

Is there a limit on how much supporting material I can submit?

A: You should submit no more than 5 supporting documents. Each supporting document must have a maximum of 10 pages per file.

Do I need to submit samples to support my entry?

A: If you are entering the Frame of the Year, Contact Lens Product of the Year or the Lens Product of the Year, you should send us ONE example of your product to Sam Dewey, Optician Awards, St Jude’s Church, Dulwich Road, London, SE24 0PB.

Will I be able to collect my samples after the judging period?

A: Samples will not be returned but collection may be arranged by applying to the Event Manager at the time of entry. Samples will be held until Friday 30th March 2018 after which time they will be destroyed.

What happens after I have submitted my entries?

A: Once you have submitted your entries they will be processed by the awards team, ready for judging. Judging takes place in early February and the shortlist will be announced shortly after.

Who are the judges?

A: The Optician Awards will be judged by a panel of experts specialising in different areas of optometry and the optical industry.

When will I know whether my company has been shortlisted?

A: The full shortlist will be published on this website in mid-February. You will also receive confirmation by email at this time.

When will I find out if my company has won?

A: The announcement of the winners will be made at the Optician Awards on Saturday 14th April at the Hilton Birmingham Metropole.

How do I buy tickets for the dinner?

A: Tickets for the dinner will be available to buy once the shortlist has been announced in the middle of February.

What is your cancellation policy?

A: Please click here to read our terms and conditions


Don't Hesitate to get in touch with us...

Sam Dewey

General Enquiries

Events Manager
Optician Awards
Tel: 020 7501 6782

Send email

Darren Ward

Sponsorship Enquiries

Sales Manager
Optician Awards
Tel: 020 7501 6668

Send email